White Knight

I had a busy day yesterday and I wanted to share how I managed to get all  done quickly and efficiently.  I write this from a consumer perspective and hope that my bias for the internet is somewhat tempered.

My task yesterday was to organise conveyancing solicitors and removalists (we have just sold our house and need to move in the next two weeks), organise a rubbish removal post move, and get dinner ready for when my partner got home.  All this on top of the day job.

I jumped on Google and typed in “Removalist Brisbane”.  A range of options came up.  I clicked on the first couple to get an understanding of the providers.  I liked the look of one of the websites, and the information they provided.  I looked for a contact form, but they only provided quotes via the phone.  I picked up the phone and gave them a call.  They were obviously busy as they had me on hold for 5 mins.  Once I eventually got to speak to someone 7 mins in, they wanted a range of my contact information, and then advised that they would not be able to provide a quote until some stage later in the day.  I thanked them and declined the offer.

All up that process took me 20mins.  I then clicked on the next mover and found that they had a fully automated online booking system.  I was able to provide all the information necessary, input the day and time I need to move, all the other requisite detail and within 5mins I had fully organised the move!  How simple was that.  I was suitably impressed.  5mins, very efficient and straight forward and I had the truck, men and people coming on the day I wanted, including the delivery of packing materials.  They phoned me up 30mins later and confirmed the booking, all done.

I then Googled for a conveyancing solicitor.  This time looking for one who specifically offered online booking services.  I found a professional solicitor, input my details into their website and uploaded the contract for sale.  Within minutes I received an SMS from them confirming receipt.  This process took me 2 mins.

I Googled “Rubbish Removal” and found a company that comes and collects all the left over items for rubbish once you have moved.  I chose the company that provided an online booking service, within 3mins, details were input into the website and booking confirmed.

Last task was dinner.  I carried out a Google search for Pizza, chose a restaurant that delivered and provided online ordering through their Restaurant eCommerce system.  Within 3 mins, dinner was ordered and paid for.

So to recap.  I was able to organise:

• Solicitors (3 mins)
• a full removalist service (5 mins)
• rubbish removal services (3 mins)
• and fix dinner (3 mins)

All this was able to be arranged online in 13 mins!!  This is 7 mins less that it took me to make one phone call to try and arrange removalists.  That is what I call customer service.

Any organisation that is yet to fully embrace online, is really missing out on servicing busy customers who want convenience and efficiency.  This is just one case study of how online can really be a competitive advantage and how Australia eCommerce is still one of the greatest oppotunities available today.

If you would like to talk to us today about setting up eCommerce for your business, click on either of the below for more information:

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